Travel for our Forces
Building core travel platforms for one of India's largest OTAs, focused on defence.
We set out to build a booking platform, keeping user goodness at the heart of the project. This thought process allowed us to craft a seamless booking experience across different modes of travel.
Defence personnel wanting to travel within India at affordable prices.
How can you bring multiple modes of travel all under one canopy and simultaneously provide a seamless holistic experience, irrespective of which channel its users book from?
In its essence, this was the problem statement we were dealing with. How could we encompass all of these services onto level playing ground without hindering the user experience?
Value Proposition Design
Personas, Scenarios, Actor Needs,
Info Architecture, IxD Spec,
Product Features, Prototyping, User Testing
Product development with booking engine
Desktop, Tablet & Mobile experiences
Optimised flows with secure payment
Revenue streams added
Core practices transformed
Not only was the initial brainstorming for the product done entirely by the Locusnine team, we also took it upon ourselves to come up with ideas for the product during various ideation sessions involving loads of sticky notes!
We broke the product down into different aspects and understood each individually by figuring out how the aspect can be sold and how people can search for it, while keeping performance high and hits to the vendor API low.
We dealt with different vendors of the UdChalo team for numerous tasks, ranging from but not limited to acquiring documentation, integration approvals, business outcomes deliverables and product maintenance.
Once the user flow was approved from the clients end and other stakeholders in the project we got down to the visual designs. Taking cues from the wireframes of the user flow we mocked up several VDs, while keeping the user flow intact.
Keeping in mind that the product had to be horizontally scalable, reliable and low in maintenance we built it out using cloud native technologies.
I have known and worked with folks at Locusnine for half a decade and seen them evolve over the years. Conversations with them are always fun and meaningful. They are a rare combination of good design, good tech, good business and good soul. Time and again they have shown outstanding product leadership. I have found them to be as comfortable and competent with frugal early stage product validation as with horizontally scaling complex technology. I believe having good people around is good for business, and this team is a valuable asset to have around.
Varun Jain, Co founder & CEO - udChalo