Design research to facilitate effective business design for an early stage startup.
For the business - Enabling decision making on the future of a very early stage idea. For users of the service - Simplified and hassle free logistics.
Defence personnel who move their household goods from one part of the country to another while they are under posting every couple of years.
There are people in the defence forces who mandatorily need to be on posting and travel across cities. Hence, they need to move their household across cities roughly once every two years. Whenever this moving process commences, they need to pack all their belongings and move it with the help of a logistics provider. More often than not, this process can be a challenging experience.The idea was to streamline this process for them by providing a service which is not only easier for them to work with but also gave them better quality of service.
Business Model Canvas
user Journeys, Contextual Inquiry,
We finalised the geographical scope, listed all assets and people in our network available, potential activity that we could undertake given the time and cost constraints of our exercise.
From participatory design sessions with internal stakeholders, collaborative assumption gathering, on the field contextual interviews, focus group sessions with soldiers, surveys to running pilot logistics moves across states, we employed many techniques.
We set out to and did create an artefact that was also a communications tool to help build shared understanding in the team. Helping everyone constructively challenge assumptions and build on top of each other's thinking.
I have known and worked with folks at Locusnine for half a decade and seen them evolve over the years. Conversations with them are always fun and meaningful. They are a rare combination of good design, good tech, good business and good soul. Time and again they have shown outstanding product leadership. I have found them to be as comfortable and competent with frugal early stage product validation as with horizontally scaling complex technology. I believe having good people around is good for business, and this team is a valuable asset to have around.
Varun Jain, Co founder & CEO - udChalo