Ideate

The first step to create anything is to understand the problem.
Sometimes doing that can be tough..Don’t worry, we’ve got multiple weapons in our arsenal to equip you with.

How we ideate

This is how we typically ideate with our customers

Some of our ideation methods

Journey Mapping

Using a journey map helps understand your customer’s motivation, goals and pain points at each stage of their journeyin thinking, acquiring, using and giving up on your product/services.

Typical journey mapping steps

  • 01

    We understand Your business

  • 02

    We understand Your problems

  • 03

    We get out of the building and ask real people real questions

  • 04

    We take time to go through the journey of your product/service

  • 05

    We analyze the information to generate a Journey map

Opportunity Assessment

It is sensible to evaluate an idea, concept, or opportunity to determine whether there is sufficient strategic, market, and financial merit. With opportunity assessment, we help you figure out whether you should continue to pursue an idea or even develop it into a product.

Typical opportunity assessment steps

  • 01

    We understand Your business

  • 02

    We understand
    your Idea

  • 03

    We use frameworks that assess your idea

  • 04

    We get out of the building and ask people questions

  • 05

    We analyze the information and present you an opportunity Assessment

Business Model Canvas

Before you put money into a Business, it’s important to understand whether it is viable or not. We get out of the building and do due diligence in iteratively filling out the 7 sections of the BMC in a hypothesis driven way, so that you can be sure whether your business will prosper.

Typical steps in creating a Business Model Canvas

  • 01

    We understand your business ideas

  • 02

    We develop hypotheses around your idea

  • 03

    We validate/Invalidate the hypotheses by talking to customers and stakeholders

  • 04

    We fill the BMC, talk to more people and develop more Hypotheses

  • 05

    Over a few iterations, after filling the BMC, we are able to tell whether your business Is worth your money.

Value Proposition Design

How do you know if the product you’re building actually helps the users you’re trying to build it for? A value proposition canvas helps Map product features to user pains that need to be addressed and additional gains that a user might get from your product.

Typical steps in designing Value proposition

  • 01

    We understand your business and products

  • 02

    We understand your users

  • 03

    We interview your potential users to understand their pains and gains

  • 04

    We list product features to map them to the pains and goals

  • 05

    We present the value proposition diagram to help you understand your product Better

Competitive Audits

They say keep your friends close and your enemies closer. We believe in that and help you understand your competitors Better. We use multiple tools and frameworks to come up with an audit and make the market landscape very clear.

Typical steps in Competitive Audits

  • 01

    We understand your business and products

  • 02

    We find out your competitors in the market

  • 03

    We use tools and use frameworks to get information about your competitors

  • 04

    We develop models that help you understand your competitors

  • 05

    We collate the models and present you and audit of your competitors

Some of our ideation projects

SEE MORE IDEATION PROJECTS

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